Media Planning & Buying n the 21st Century: Integrating Traditional & Digital Media
Geskey Sr., Mr Ronald D.
UPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Catégories:
Année:
2016
Edition:
4
Editeur::
CreateSpace Independent Publishing Platform
Langue:
english
Pages:
684
ISBN 10:
1537438263
ISBN 13:
9781537438269
Fichier:
EPUB, 4.75 MB
IPFS:
,
english, 2016