Complete Idiot's Guide to Brand Management

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Business & Economics - Sales & Marketing
Complete Idiot's Guide to Brand...

Complete Idiot's Guide to Brand Management

Name: Complete Idiot's Guide to Brand Management
ISBN: 9780028639925

Patricia F. Nicolino

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Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

Catégories:

Business & Economics - Sales & Marketing

Année:

2001

Editeur::

Alpha Books

Langue:

english

Pages:

352

ISBN 10:

0028639928