I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta
David Greising
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.
Catégories:
Année:
2017
Editeur::
Wiley
Langue:
english
ISBN 10:
0471194085
ISBN 13:
9780471194088
Fichier:
PDF, 45.51 MB
IPFS:
,
english, 2017
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