Visual Data Mining: Techniques and Tools for Data Visualization and Mining
Tom Soukup, Ian Davidson
Marketing analysts use data mining techniques to gain a reliable understanding of customer buying habits and then use that information to develop new marketing campaigns and products. Visual mining tools introduce a world of possibilities to a much broader and non-technical audience to help them solve common business problems. * Explains how to select the appropriate data sets for analysis, transform the data sets into usable formats, and verify that the sets are error-free * Reviews how to choose the right model for the specific type of analysis project, how to analyze the model, and present the results for decision making * Shows how to solve numerous business problems by applying various tools and techniques * Companion Web site offers links to data visualization and visual data mining tools, and real-world success stories using visual data mining
Catégories:
Année:
2002
Edition:
1st
Editeur::
Wiley
Langue:
english
Pages:
389
ISBN 10:
0471149993
ISBN 13:
9780471149996
Fichier:
PDF, 19.95 MB
IPFS:
,
english, 2002