Cybermarketing. How to use the Internet to market your goods and services
Pauline Bickerton, Matthew Bickerton and Upkar Pardesi (Eds.)
This text is a guide to using the Internet for marketing covering intranets for Marcomms, electronic direct and one to one marketing. It includes chapters on marketing information systems, brand, price, strategies, issues and case studies.
Catégories:
Année:
2000
Edition:
2nd ed
Editeur::
Butterworth-Heinemann
Langue:
english
Pages:
362
ISBN 10:
0750647043
ISBN 13:
9780750647045
Fichier:
PDF, 2.23 MB
IPFS:
,
english, 2000