Organizational culture and public diplomacy in the digital sphere: The case of South Korea

Digital diplomacy is the latest technological advance to
push changein diplomatic practice. It relates to the application ofdigital technologies,includinginformationandcommunication technologies, software engineering and big
data,andartificialintelligence, to the practice of diplomacy.
Positioned in the top ranks of connectivity, internet
speed, smartphone ownership, and social media usage,
South Korea should be a leader in the use of digital
technologies in diplomatic practice. However, South
Korea is not a leader; indeed, it has been left behind.
I explore digital diplomacy as a “disruptive technology” and
look at criteria for organizational adaptation. I then use
these criteria to assess South Korea's adaptation and draw
from these the specific policychallenges facing SouthKorea.
To conclude, I propose four core criteria to aid digital diplomacy adaptation in South Korea and other similar states.